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Elevate Your Career with
IMT Ghaziabad
Integrated Marketing
with AI Program
- AI-Enabled Marketing Excellence
- Strategic, Industry-Driven Curriculum
- Practical Projects with Real Outcomes
- Career Acceleration & Placement Support
- Guidance from Senior Industry Experts
Elevate Your Career with
IMT Ghaziabad
Integrated Marketing
with AI Program
- AI-Enabled Marketing Excellence
- Strategic, Industry-Driven Curriculum
- Practical Projects with Real Outcomes
- Career Acceleration & Placement Support
- Guidance from Senior Industry Experts
GET PROGRAM DETAILS
Elevate Your Career with
IMT Ghaziabad’s
Integrated Marketing
with AI Program
- AI-Enabled Marketing Excellence
- Strategic, Industry-Driven Curriculum
- Practical Projects with Real Outcomes
- Career Acceleration & Placement Support
- Guidance from Senior Industry Experts
GET PROGRAM DETAILS
Elevate Your Career with
IMT Ghaziabad’s
Integrated Marketing
with AI Program
- AI-Enabled Marketing Excellence
- Strategic, Industry-Driven Curriculum
- Practical Projects with Real Outcomes
- Career Acceleration & Placement Support
- Guidance from Senior Industry Experts
Starts on
28 February 2026
New cohort — limited seats.
Duration
16 Weeks
(Online — 4–6 hrs / week)
Programme Fee
₹1,20,000
GST will be charged at checkout
- Flexible Payment Options Available
- Loan offered on Several Bank Cards
IMT Ghaziabad – Building Future-Ready Marketing Leaders.
Advance your career with India’s most forward-looking marketing program designed for working professionals. Master AI-driven strategies, automation, analytics, and integrated campaigns without disrupting your work schedule.
Take the next step with IMT’s industry-aligned, AICTE-approved program in marketing and digital transformation.
Years of Digital & Marketing Excellence
Learners Trained
Across Industries
EMI Options Available
On-campus
immersion
Years of Digital & Marketing Excellence
Learners Trained
Across Industries
EMI Options Available
On-campus immersion
Why Choose Us?
A future-focused learning experience built to meet modern marketing and AI industry demands.
Our programme blends strategic thinking, practical tools, and hands-on experience to help learners thrive in a rapidly evolving digital landscape.
What Sets Us Apart
Modern Integrated Marketing, Digital Strategy, AI-Driven Campaigns, Customer & Market Intelligence, Marketing Automation, Analytics & Performance Management
Hands-On, AI-Driven, Industry-Ready Curriculum
Content designed around real business needs, modern marketing practices, and emerging AI capabilities.
Practical, Application-Based Learning
Hands-on projects, real tools, and case-driven modules that translate learning into measurable skills.
Expert Instructors & Mentors
Guidance from experienced marketing strategists, analysts, and AI practitioners with real-world insights.
Flexible Learning for All Levels
Structured to support working professionals, graduates, and aspiring young learners—without disrupting schedules.
Future-Ready Skill Development
Master AI tools, automation systems, analytics frameworks, and integrated marketing strategies essential for modern roles.
Why Choose Us?
A future-focused learning experience built to meet Contemporary marketing and AI industry demands.
Our programme blends strategic thinking, practical tools, and hands-on experience to help learners thrive in a rapidly evolving digital landscape.
What Sets Us Apart
Digital Consumer Journey, AI Driven Consumer Behaviour Analysis, AI Driven Segmentation, Targeting & Positioning, AI Driven Design & Storytelling, AI Driven Brand Sentimental Tracking
Hands-On, AI-Driven, Industry-Ready Curriculum
Practical modules built around real business scenarios, latest marketing workflows, and applied AI tools to build job-ready skills.
Practical, Application-Based Learning
Hands-on projects, real tools, and case-driven modules that translate learning into measurable skills.
Real Time Learning with Expert Instructors & Mentors
Guidance from experienced marketing strategists, analysts, and AI practitioners with real-world insights.
Flexible Learning for All Levels
Structured to support working professionals, graduates, and aspiring young learners—without disrupting schedules.
Future-Ready Skill Development
Master AI tools, automation systems, analytics frameworks, and integrated marketing strategies essential for marketing roles.
Campus Immersion
Engaging on-campus sessions that offer real-world exposure, collaborative learning, and direct interaction with industry experts and faculty.
INTEGRATED MARKETING
WITH AI (4 Months)
IMT Ghaziabad Professional Certificate Programme
This programme blends strategic marketing principles with practical AI applications, enabling professionals to design, execute, and optimise campaigns with greater accuracy and impact. Built for career growth in a rapidly evolving digital landscape.
SPECIALIZATION IN
Digital Consumer Journey, AI Driven Consumer Behaviour Analysis, AI Driven Segmentation, Targeting & Positioning, AI Driven Design & Storytelling, AI Driven Brand Sentimental Tracking
ELIGIBILITY
Graduation in any discipline.
Working professionals and final-year students are also eligible.
PROGRAMME OUTCOMES
- Develop AI-enhanced marketing strategies
- Execute integrated digital campaigns with measurable ROI
- Leverage analytics for decision-making and growth
- Apply automation in content, targeting, and customer engagement
- Strengthen problem-solving and business communication capabilities
- Build a job-ready portfolio through hands-on projects and case simulations
Future-Ready Programme for MARKETING PROFESSIONALS
ADMISSION PROCESS
ADMISSION LIFECYCLE
Integrated Marketing with AI: A Better Choice for Future Learners
Here’s how our programme compares to typical online marketing courses.
Integrated Marketing with AI — 60-Hour Foundational MDP
Host Institute: IMT Ghaziabad • Start: 28 February 2026 (Orientation) • Format: 9 Weekends (Sat & Sun) • Total Hours: 60 hrs
Target: Marketing professionals, educators, entrepreneurs and early-career managers integrating AI into marketing.
March 2026
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 Holika Dahan / Holi |
4 | 5 | 6 | 7 Module 1 (Sat) |
| 8 Module 1 (Sun) |
9 | 10 | 11 | 12 | 13 | 14 Module 2 (Sat) |
| 15 Module 2 (Sun) |
16 | 17 | 18 | 19 Eid al-Fitr (observed) |
20 | 21 Module 3 (Sat) |
| 22 Module 3 (Sun) |
23 | 24 | 25 | 26 Ram Navami |
27 | 28 Module 4 (Sat) |
| 29 Module 4 (Sun) |
30 | 31 | ||||
April 2026
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 Good Friday |
4 (no class) |
5 | 6 | 11 Module 5 (Sat) |
| 12 Module 5 (Sun) |
13 | 14 Vaisakhi |
15 | 16 | 17 | 18 Module 6 (Sat) |
| 19 Module 6 (Sun) |
20 | 21 | 22 | 23 | 24 | 25 Module 7 (Sat) |
| 26 Module 7 (Sun) |
27 | 28 | 29 | 30 |
May 2026
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 May Day |
2 Module 8 (Sat) |
|||||
| 3 Module 8 (Sun) |
4 | 5 | 6 | 7 | 8 | 16 Module 9 Prep (Sat) |
| 17 Module 9 Prep (Sun) |
18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 26 Eid al-Adha / Bakrid (observed) |
27 | 28 | 29 | 30 | 31 |
June 2026
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 Campus Immersion Day 1 (Sat) |
| 14 Campus Immersion Day 2 (Sun) |
15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | ||||
- Orientation: Sat, 28 Feb 2026 (welcome + program overview)
- Module 1: Sat–Sun, 7–8 Mar 2026 — Foundations of Marketing & the Role of AI
- Module 2: Sat–Sun, 14–15 Mar 2026 — Consumer Behavior & AI Market Research
- Module 3: Sat–Sun, 21–22 Mar 2026 — STP in an AI Context
- Module 4: Sat–Sun, 28–29 Mar 2026 — Product & Brand Management with AI
- Module 5: Sat–Sun, 11–12 Apr 2026 — Pricing & Distribution Strategies
- Module 6: Sat–Sun, 18–19 Apr 2026 — Promotion & IMC with AI
- Module 7: Sat–Sun, 25–26 Apr 2026 — CRM and Service Experience
- Module 8: Sat–Sun, 2–3 May 2026 — Marketing Performance Measurement & Responsible AI
- Module 9 (Campus Immersion / Capstone): Sat–Sun, 13–14 June 2026
- Holi / Holika Dahan — 3–4 Mar 2026. :contentReference[oaicite:1]{index=1}
- Eid al-Fitr (Ramzan Id) — Mar 19–20, 2026 (observed). :contentReference[oaicite:2]{index=2}
- Ram Navami — 26 Mar 2026. :contentReference[oaicite:3]{index=3}
- Good Friday — 3 Apr 2026. :contentReference[oaicite:4]{index=4}
- Vaisakhi / Baisakhi — 14 Apr 2026. :contentReference[oaicite:5]{index=5}
- May Day (Labour Day) — 1 May 2026. :contentReference[oaicite:6]{index=6}
- Eid al-Adha / Bakrid — ~26–27 May 2026 (region dependent). :contentReference[oaicite:7]{index=7}
| Feature | Our Programme Advantage | Typical Online Course |
|---|---|---|
| Designed For Learners | Ideal for professionals, graduates & young learners | Available, but rarely tailored for diverse learner levels |
| Curriculum Relevance | Updated frequently with Latest AI & marketing practices | Often outdated; slow to adopt new industry trends |
| Practical Learning | Hands-on projects, real tools & industry simulations | Mostly theoretical, limited real-world practice |
| Learning Mode | Structured online learning with mentor guidance | Fully online, but support quality varies |
Integrated Marketing with AI: A Better Choice for Modern Learners
Here’s how our programme compares to typical online marketing courses.
Our Program Director's
Dr. Ruchi Payal
Area – Information Technology & Management
Dr. Ruchi Payal is an Assistant Professor at IMT Ghaziabad and holds a PhD in Management from Aligarh Muslim University. She specializes in Information Technology Management, with teaching interests in digital business strategy, digital platforms, digital product management, data visualization, spreadsheet modelling, and emerging technologies in business transformation. Her research focuses on AI adoption, the Metaverse, AR/VR, XR, and technology-enabled sustainability and well-being. She has published extensively in reputed journals, including R&D Management, Electronic Commerce Research and Applications, and VINE Journal of Information and Knowledge Management Systems.
Dr. Subhojit Sengupta
Area – Marketing Management
Dr. Subhojit Sengupta holds a PhD in Marketing from IIT Kharagpur and has taught at leading B-schools across India. He specializes in Marketing Management, Digital Marketing, Retail Marketing, and Product & Brand Management. His research focuses on AI-enabled marketing, digital consumer behaviour, and data-driven decision-making, with publications in reputed international journals. He also designs and delivers executive programs that translate advanced marketing and AI concepts into practical, high-impact managerial insights.
What Do IMT Alumni Say?
About IMT Integrated Marketing with AI Programme
This programme has strengthened my strategic thinking and helped me use AI tools confidently in real campaigns. The hands-on projects and mentor feedback elevated my performance at work, especially in analytics and automation.
BBA Graduate & Aspiring Marketer
As a fresh graduate, this programme gave me clarity and real exposure to how modern marketing actually works. The portfolio I built through the assignments helped me secure my first internship very quickly.
Founder, SK Lifestyle Studio
This programme helped me scale my online business with better marketing decisions. The modules on customer insights, AI-driven content, and performance tracking were practical and immediately applicable to my brand.
Operations Manager, Finserv Group
Coming from a non-marketing background, I found the programme extremely accessible. The structured learning and real-world examples helped me understand how to apply AI in customer communication and brand growth.
Freelance Content & Social Media Strategist
This course helped me elevate the quality of my client work. AI-based content creation, targeting, and analytics modules allowed me to deliver better results and charge confidently for my services
Final-Year Student & Aspiring Digital Marketer
As a student, this programme gave me a huge head start. I learned AI tools, campaign basics, and content strategy early, which boosted my confidence and helped me get freelance projects alongside my studies.
Earn Your Professional Certificate in Integrated Marketing with AI from IMT Ghaziabad
In Collaboration with FLT School of Education
Upon successful completion of the programme, you will receive a certificate in Integrated Marketing with AI from IMT Ghaziabad. Issued by IMT Ghaziabad, it stands as a mark of professional excellence and industry-ready capability.
Note: Certificate design shown is for illustration only. Actual certificate layout and elements may vary as per IMT Ghaziabad guidelines.
Earn Your Professional Certificate in Integrated Marketing with AI from IMT Ghaziabad
Upon successful completion of the programme, you will receive a certificate in Integrated Marketing with AI from IMT Ghaziabad. Issued by IMT Ghaziabad, it stands as a mark of professional excellence and industry-ready capability.
Note: Certificate design shown is for illustration only. Actual certificate layout and elements may vary as per IMT Ghaziabad guidelines.
Student Loan Options Available
Below EMI plans are available for the Programme Fee: INR 1,20,000 + GST
| Payment Stage | Amount (INR) | Due Date |
|---|---|---|
| Registration | ₹9,999 | Immediately |
| Initial Payment | ₹50,000 | 28 February 2026 |
| Installment 1 | ₹30,000 | 28 March 2026 |
| Installment 2 | ₹30,001 | 28 May 2026 |
| Payment Stage | Amount (INR) | Due Date |
|---|---|---|
| Registration | ₹9,999 | Immediately |
| Initial Payment | ₹50,000 | 28 February 2026 |
| Installment 1 | ₹20,000 | 28 March 2026 |
| Installment 2 | ₹20,000 | 28 April 2026 |
| Installment 3 | ₹20,001 | 28 May 2026 |
Installment Plan A – 2 Installments
| Payment Stage | Amount (INR) | Due Date |
|---|---|---|
| Registration | ₹9,999 | Immediately |
| Initial Payment | ₹50,000 | 28 February 2026 |
| Installment 1 | ₹30,000 | 28 March 2026 |
| Installment 2 | ₹30,001 | 28 May 2026 |
Installment Plan B – 3 Installments
| Payment Stage | Amount (INR) | Due Date |
|---|---|---|
| Registration | ₹9,999 | Immediately |
| Initial Payment | ₹50,000 | 28 February 2026 |
| Installment 1 | ₹20,000 | 28 March 2026 |
| Installment 2 | ₹20,000 | 28 April 2026 |
| Installment 3 | ₹20,001 | 28 May 2026 |
Note:
The above EMIs are indicative. Actual EMIs may vary based on tenure, loan amount, and the loan provider’s policies.
Some loan partners may charge a processing fee of 1% + GST.
Additional EMI tenures available: 12 / 18 / 24 / 30 / 36 / 48 months
Loan approval and disbursement are subject to provider terms.
CORE FACULTY
Area – Marketing Strategy & Digital Transformation
Dr. Meera Kapoor is a seasoned marketing strategist with over 15 years of experience in brand management, digital transformation, and customer strategy. She holds a PhD in Marketing and has worked with leading FMCG and tech companies. Her academic and industry work focuses on integrated marketing frameworks, consumer insights, and strategic communication.
Area – AI, Analytics & Marketing Automation
Prof. Arvind Rao is an expert in artificial intelligence, data analytics, and marketing automation with a decade of experience across data-driven organizations. He holds a Master’s in Data Science and has conducted corporate training for Fortune 500 firms. His work centers on AI adoption, performance marketing analytics, and automated campaign optimization.
Area – Digital Media, Performance Marketing & Growth
Ms. Riya Sethi is a digital growth specialist with extensive experience in performance marketing, ad optimization, and content strategy across startups and large enterprises. She has managed high-scale campaigns across Meta, Google, and programmatic platforms, helping brands accelerate growth through measurable marketing outcomes.
Area – Branding, Content Strategy & Creative Communication
Ms. Shalini Deshmukh brings over 12 years of experience in brand communication, storytelling, and digital content strategy. She has led creative teams across media agencies and digital-first brands. Her expertise blends consumer psychology, creative design thinking, and AI-assisted content development for modern marketing channels.
Area – Data Science, Predictive Modelling & Analytics
Dr. Sameer Kulkarni is a data science professional with deep experience in predictive analytics, machine learning, and statistical modelling. He holds a PhD in Data Analytics and has worked with BFSI and telecom clients globally. His sessions focus on applying data-driven decision-making to real marketing and business scenarios.
Area – Social Media Strategy & Paid Advertising
Mr. Karan Malhotra is a performance marketing expert with hands-on experience across Meta Ads, Google Ads, and influencer-driven campaigns. With 9+ years in growth marketing, he has helped startups and established brands scale profitably through data-backed optimizations, creative experimentation, and attribution modelling.
The FLT Advantage
Future Labs Technology partners with academic leaders and industry to deliver practical, outcome-driven programmes that upskill professionals for real-world impact.
The percentage of alumni reporting measurable career uplift (promotions, salary growth, or role change) within 12 months of programme completion.
A growing community of learners across India, collaborating and learning through live sessions, projects and peer networks.
Corporate and hiring partners who engage with FLT for placements, capstone projects and talent pipelines.
The Learning Experience
Join a dynamic learning community of aspiring marketers, students, and professionals who are committed to elevating their careers with industry-aligned skills. Our cohort-based approach ensures that every learner benefits from structured progression, guided practice, and continuous support.
From the first week, you gain access to carefully designed learning material, live faculty sessions, case studies, and hands-on assignments that translate directly into practical marketing outcomes. The programme blends flexibility with accountability, so you stay engaged, motivated, and on track throughout your journey.
You are never learning alone. A dedicated programme support team is available 7 days a week to assist you with platform navigation, technical queries, and learning-related guidance—allowing you to focus entirely on building the capabilities that matter for career growth.
Our goal is simple: to deliver a learning experience that is rigorous, outcome-oriented, and designed to help you finish stronger than you started.
Learner Reviews on IMT Integrated Marketing with AI Programme
SIGNIFICANT AWARDS & MAJOR RECOGNITIONS
Accolades and Distinctions
BRANDS OUR LEARNERS WORK WITH
FAQ's
Answers to common quesries about the Integrated Marketing with AI Programme.
Will I learn Generative AI and its marketing applications?
Yes — the programme includes dedicated modules on Generative AI, covering content creation, prompt engineering, creative testing, and extracting insights from unstructured data to power marketing workflows.
What career outcomes can I expect after completing this programme?
You will be prepared for AI-driven roles in digital marketing, analytics, growth, brand strategy, and automation. Graduates leave with practical projects, tool fluency, and an IMT certificate that strengthens job-market credibility.
What types of AI and machine learning tools will I work with?
You will work with predictive analytics platforms, Generative AI systems, and customer-insight dashboards. Tools are introduced through live demos and guided labs for real-world application.
Are real-world projects included in the programme?
Yes — you will complete hands-on projects such as segmentation, campaign optimisation, A/B testing, and a final capstone. Each project uses real datasets and industry scenarios.
What is the weekly time commitment?
Most learners invest 4–6 hours per week. This includes live sessions, recorded modules, and practical assignments.
Do I need prior technical or marketing experience?
No — the programme starts with fundamentals and scales progressively. It is accessible to beginners while offering depth for experienced professionals.
Will I receive a certificate from IMT?
Yes — successful graduates receive a professional certificate from IMT. The credential is suitable for LinkedIn profiles and resumes.
What happens if I miss a live session?
All live sessions are recorded. Learners can revisit content and complete assignments at their convenience.
How does the programme integrate AI into traditional marketing frameworks?
AI is embedded across core marketing activities including segmentation, targeting, planning, execution, and performance measurement.
What kind of support will I receive during the programme?
Comprehensive 7-day learner support is available. This includes academic guidance, technical assistance, and instructor office hours.
Is this programme suitable for students?
Yes — it is well-suited for college students and recent graduates. The programme strengthens placement and internship readiness.
Will the programme help me make data-driven decisions?
You will learn to interpret datasets, build dashboards, and forecast outcomes to optimise marketing strategies and budgets.
Are the sessions live or recorded?
The programme follows a blended learning model. Live sessions are supported by recorded content for flexibility.
What skills will I gain by the end of the programme?
You will gain expertise in AI-driven analytics, automation, campaign optimisation, and strategic planning. These skills align with modern marketing leadership roles.
Join now.
Aditi Sharma
Digital Marketing Specialist, Infratech Solutions